Supermarkets spend billions on learning how customers think and feel when they’re shopping. Here are 7 sneaky supermarket tricks you should know about to keep the cost of your next big shop down:
Putting all the essentials around the outer rim isles so we zig zag through the offers, deals and delicious looking treats to get there – filling up our basket with non-essentials as we go. The top way to avoid this is to make a list and stick to it.
Constantly rearranging their stock so frequent shoppers have to search around all the isles looking for their usual products and pick up purchases on the way. See tip above! Make a list and stick to it.
Stocking items they want to sell more of at eye-level. Look down and you’ll see cheaper alternatives to your usual food.
Putting ”deals” at the end of the isles. It’s 4 for the price of 3 – but did you only want 1? It’s not a deal if you buy more than you meant to. If you walk into the isle the products are normally located on, you’ll find better deals anyway.
Only stocking items they want to sell more of in the smaller versions of their shops. Visit a megastore for your weekly shop or shop online.
Offering a big trolley for free and a smaller one for £1 deposit – so you’ll pick the big one and fill it up. Take the big one if you have discipline but if not then make sure you have £1 around for the small one.
Price-anchoring their options. People tend to not want to be too cheap or spend too much. Price-anchoring means to put 3 options out – expensive, reasonable and cheap prices. They know people will dismiss the expensive as extortionate and the cheap as ‘not as good quality’ so they get to promote the middle product. If you’ve not at least tried the product before, you should buy the lowest priced item just once and see what you think.
My favourite trick isn’t one that limited to supermarkets but I do spot it there often. Here’s how it works.
Imagine you’re walking past and you see plain wraps for £1 and you see a fajita making kit for £1. You stop and think that that’s a strange offer as you clearly get more in the second one. So you pick up the second kit and walk away thinking you’ve got a good deal.
However, what they have done here is rather than give you a choice to buy:
- or the product
They have orchestrated it to give you a choice of
- A product
- or B product
(whilst clearly looking to sell more of B).
Make sure you avoid paying more or eating more by taking your shopping list and sticking to it.